The German camel active collection for men was born in the mid-1970s, thanks to the exciting camel trophy adventure, held annually in different parts of the world. Teams driving yellow LAND ROVER off-road vehicles faced incredible challenges in the extreme conditions of the humid tropics of South America, the endless expanses of the Gobi desert, the impassable roads of Siberia and the uninhabited islands of the Pacific.

The need to develop appropriate functional equipment for the participants led to the creation of a collection of clothing freestyle with the use of the latest materials and technology. However, it quickly became popular not only among members of camel trophy teams. The increased interest of people eager but not able to participate in the next annual competition prompted the brand owner, WBI (Worldwide Brands Inc.), to introduce the first clothing collection in 1977.

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